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What is the secret to retaining your clients? Building mutual trust. See 5 best practices for how to build trust with your clients here!

For accountants, clients are the lifeblood of business. After all, without them there is no business. Firms that know this often make marketing and client acquisition a top priority and are willing to invest time and money into it. Though, for many firms, what often gets left behind is the equally important need to focus on client retention. After a client has been acquired, accountants should do all they can to build a trusting relationship and keep the client. Not only is it more work to continually find new clients, but it also proves to be much more expensive. In fact, it can be more than five times more expensive to acquire a new customer than it is to retain a current one.

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